Slack Product

Slack Product

Clarity and Delight

Role: Illustrator
Credits: Alice Bybee as Brand Manager/Art Director. Viet Huynh as my Slack illustration style guide.

During my time at Slack, they had recently undergone the exhaustive, yet rewarding process of redefining their brand illustration guidelines. Since their launch, several years of art forward, but piecemeal, illustration projects had created an inconsistent (albeit fun) design ecosystem. Slack wanted to refine their illustration style and maintain this sense of fun, while defining parameters to which future designers could adhere. Once the new guidelines were established by the in-house team in 2019 the task of updating existing imagery across brand and product could begin. This is where I came in.

From March 2020 to March 2021 I was embedded with the in-house creative team at Slack as a contract Communications Designer. One of my roles was to update existing illustrations across brand and product touch points to reflect the new brand guidelines. Occasionally I would jump in on an in-progress project, but more often my role started with conceptual ideation and iteration following a product overview.

In product graphics ranged in tone from delightful to urgent and needed to translate across a variety of sizes, devices and modes. Many projects were UX graphics that alerted the user about a celebration or need, but in-product marketing and upsell graphics were also frequently requested.